The Super Bowl is always a huge TV day in the United States of America, with almost all major broadcasters having some kind of Super Bowl coverage, aside from the rights holder for Super Bowl LIX - FOX. But in 2025 the Super Bowl is now a huge TV and streaming day in the UK, more than 40 years after the first Super Bowl was shown live on Channel 4. Channel 4 was the home of the NFL for more than 16 years, in its first week on air it covered the sport, and was the first broadcaster in the UK to show the Super Bowl, doing so up until Super Bowl XXXII in 1998, when Channel 5 assumed the role of terrestrial broadcaster in the UK.
Sky Sports has been the home of the NFL in the UK since 1995, and has shown every Super Bowl since.
Channel 5 held the terrestrial rights from 1998 through until 2004, before ITV stepped in to show the Super Bowl in 2006 and 2007, with BBC holding the rights from 2008 to 2012. Channel 4 returned to be the UK terrestrial rights holder in 2013 for 2 seasons, before BBC took another stab at the NFL from 2015 to 2022. ITV became the rights holder in 2023, but cancelled their weekly NFL highlights show shortly before the 2024 season, they continue to show two London Games, and the Super Bowl Live.
It remains to be seen which terrestrial network will hold the rights in the future, but the romantics among us would love to see Channel 4 come back and really invest in the sport again.
Available in the UK
LIVE NOW FROM FOX (available on YouTube) is broadcasting coverage of the countdown to Super Bowl from its regional and local affiliates including FOX 29 PHILADELPIA, FOX 35 ORLANDO, FOX 4 KANSAS CITY and FOX 8 NEW ORLEANS. The stream started at 12pm GMT (7am ET) and runs throughout the day. You can also view FOX 29 PHILADELPHIA live coverage of the countdown to kick off on YouTube.
NFL GAMEDAY ON NFL NETWORK began at 2pm GMT and has an 8-hour build-up to Super Bowl LIX, and is available on Sky Sports NFL and DAZN in the UK.
At 9pm GMT (4pm ET) the NFL his hosting the Post Malone Tailgate Concert, exclusively on NFL YOUTUBE.
Sky's coverage of Super Bowl LIX begins at 10pm, hosted by Neil Reynolds live from Caesars Superdome who will be joined by Phoebe Schecter, Ryan Fitzpatrick and Ndamukong Suh in the studio. ITV kick off at 10.45pm, with their coverage coming live from the UK, hosted by Craig Doyle, who is joined by Osi Umenyiora and Jason Bell. NFL GAMEPASS coverage on DAZN begins at 11.30pm.
Available with the use of a VPN
If you have a VPN (I use MCAFEE) you are able to set your location to the United States, and watch FOX coverage of Super Bowl Sunday including:
6pm GMT (1pm ET) FOX NFL SUNDAY
FOX SUPER BOWL LIX PREGAME – LIVE FROM BOURBON STREET
FOX NFL SUNDAY, the most-watched NFL studio pregame show for the 31 consecutive seasons since its inception, and FOX NFL KICKOFF combine in FOX SUPER BOWL LIX PREGAME for five-and-a-half hours of live coverage from the FOX Sports set on Bourbon Street, on Sunday, Feb. 9, beginning at 1:00 PM ET on FOX.
Curt Menefee hosts FOX SUPER BOWL LIX PREGAME alongside Pro Football Hall of Famer and four-time Super Bowl champion Terry Bradshaw. The duo is joined by Pro Football Hall of Famer and Super Bowl champion Howie Long; Hall of Famer and Super Bowl champ Michael Strahan; Pro Football Hall of Famer and two-time Super Bowl champion coach Jimmy Johnson; four-time Super Bowl champion and four-time All-Pro tight end Rob Gronkowski; and FOX NFL insider, author and speaker Jay Glazer.
Also joining the FOX SUPER BOWL LIX PREGAME coverage are host Charissa Thompson; Pro Football Hall of Famer and Super Bowl champ Charles Woodson; three-time Super Bowl champion Julian Edelman; four-time Pro Bowler Michael Vick; NFL insider/reporter Peter Schrager; FOX NFL reporter Kristina Pink; “The Manning Hour” host Cooper Manning; and the FOX Super Bowl LIX announce team of Burkhardt, Brady, Andrews and Rinaldi.
FOX NFL SUNDAY received the 2022 Sports Emmy for “Outstanding Studio Show – Weekly” and “The George Wensel Technical Achievement Award.” The entire cast is immortalized in the National Association of Broadcasters Hall of Fame – the only sports show to hold this honor.
8.30pm GMT (3.30pm ET) TUBI RED CARPET AT SUPER BOWL LIX
As part of the network’s extensive coverage, this year marks the first time FOX Sports rolls out its special takeover of Tubi for The Big Game – inclusive of streaming FOX and FOX Deportes’ Super Bowl LIX broadcast on the platform live in 4K (on compatible devices). Featured content also is set to include FOX’s SUPER BOWL LIX PREGAME SHOW and a first-of-its-kind live pre-show titled the TUBI RED CARPET AT SUPER BOWL LIX. Hosted by Olivia Culpo, TUBI RED CARPET AT SUPER BOWL LIX, beginning at 3:30 PM ET live from the Superdome, covers the celebrity, fashion and culture behind America’s biggest sports event.
11.30pm GMT (6.30pm) SUPER BOWL LIX
FOX Sports’ lead NFL announce team of play-by-play announcer Kevin Burkhardt and seven-time Super Bowl champion Tom Brady call Super Bowl LIX, marking Brady’s first Super Bowl broadcast in a return to the site of his first Super Bowl win. Erin Andrews, the first woman singularly honored with the Pat Summerall Award, and Tom Rinaldi, a 17-time Sports Emmy Award winner, report live from the field. FOX NFL rules expert Mike Pereira, former NFL Vice President of Officiating, provides expert rules analysis throughout the game, his sixth Super Bowl with FOX and 18th overall.
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